Where to sell your tours
Each channel rewards a different format and catches travellers at a different point in the decision. These guides pair the channel with the kind of tour you actually run.
Selling on Instagram
The single largest inspiration surface in travel. Reels create demand, and the bio link decides whether that demand becomes a booking or a screenshot.
Selling on Facebook
Still the highest-intent community surface in travel. Destination groups, expat communities and local pages send buyers who are actively planning.
Selling on WhatsApp
Where travel groups actually decide. One person plans, pastes a link into the group chat, and the group agrees. That forward is the conversion event.
Selling on Telegram
Large public channels and city communities, especially strong in Eastern Europe, Central Asia and the expat world. Broadcast reach without an algorithm in the way.
Selling on Pinterest
The planning board of travel and the only major social surface with a long content half-life. A pin saved this year can still send bookings next year.
Selling in AI assistants
ChatGPT, Claude and similar assistants are becoming the first place travellers ask what to do. They can only recommend inventory they can read and verify.