How to sell wine tours on Pinterest
Wine regions are planned, not stumbled upon. Pinterest is where that planning happens, often two seasons before the trip.
What Pinterest rewards
Tall, clear images with readable text and a specific destination. Boards organised by trip type, not by your product catalogue.
When people buy here
Long lead. People pin months before they book, so the value shows up in the season after the one you published in.
The play
- Create boards by region and trip type rather than by product.
- Use tall images with the region name legible in the image itself.
- Link to a durable regional page, not a dated departure.
- Expect results in the following season, and measure accordingly.
What your setup needs
- Stable URLs, because pins outlive campaigns.
- Pages that still make sense a year later.
- Attribution that survives a long gap between save and booking.
The mistake to avoid
Judging performance after a month. This channel compounds over a year or more.
Why wine tours in particular
OTA fees on premium wine experiences quickly consume the operator's margin, especially where a winery buy-in is already baked into the ticket.
Set it up
The step-by-step guide to connecting Pinterest to your Tourpublish inventory.
Connect PinterestMake every link trackable
Tourpublish turns each tour into a KLNK you can share on Pinterest, with live availability, mobile checkout and attribution on every booking.
Get startedConnect Pinterest
More on wine tours
- Wine tours booking softwareHarvest months drive the sharpest spike of any category. Pre-booking for harvest tours often opens months ahead, which rewards an owned channel with an email list.
- Sell wine tours on InstagramWine has a specialist, high-intent audience that follows dedicated accounts rather than general travel content, and those accounts convert far above their follower count.
Other categories on Pinterest
- Sell day tours on PinterestDay trips are the classic itinerary-planning purchase, and itineraries are what people build on Pinterest months ahead.
- Sell cooking classes on PinterestRecipes and cooking content have the longest save life on Pinterest of anything in travel, and a class is the in-person version of a saved recipe.