Booking software, by tour category

Couples and small groups aged 25 to 55, planning 2 to 5 nights in a city. Booking windows are short. Most guests book in the 3 days before or on the day.

Solo travellers, couples and small friend groups. Big same-day and next-day booking windows on mobile.

Couples and small groups aged 25 to 60. Higher-income travellers happy to pay 60 to 120 EUR per seat.

Couples, families and friend groups. Ticket sizes range from 30 EUR (harbour cruise) to 200+ EUR (private charter).

First-time visitors, groups of 2 to 8, longer research windows.

Adults 30 to 65, couples and small friend groups, mid to high income, longer booking windows.

Active travellers aged 20 to 50, couples and small groups, tight same-week booking windows.

Couples, small friend groups and solo travellers who want an evening plan. A significant domestic and gift-voucher audience sits alongside inbound tourists.

Groups of friends, families with teenagers, and a large domestic audience. Bookings cluster on Friday and Saturday evenings.

Certified divers planning trips weeks ahead, plus a large walk-in snorkel and try-dive audience booking on the day from a beach or hotel.

Winter-holiday families and couples booking weeks or months ahead, plus in-resort guests booking activities once they arrive.

Couples, honeymooners and solo travellers who want images of their trip, plus enthusiast photographers booking golden-hour guiding.

Families, small private groups, corporate visitors and luxury travellers, usually with a longer lead time and a specific brief.

Independent travellers aged 30 to 70 booking two to nine months out, often after weeks of research and several direct questions.

First-time visitors planning a two to four day city break, plus cruise and coach passengers buying on arrival.

Active travellers aged 18 to 45, friend groups and couples, with a mix of planned bookings and same-week decisions driven by weather.