City cards and passes booking software for operators
City cards, museum passes and attraction bundles are volume products where the whole business is distribution, and where marketplace fees fall directly on a thin bundled margin.
Who books city cards and passes
First-time visitors planning a two to four day city break, plus cruise and coach passengers buying on arrival.
How the season runs
Follows total city arrivals rather than product demand. Cruise calendars and school holidays are the sharpest signals.
The marketplace problem for city cards and passes
The margin on a bundled pass is already shared with every included attraction. A further quarter to a third off the top leaves very little behind.
Why Tourpublish fits this category
Passes are bought at the planning moment, which increasingly happens inside an AI assistant or a chat with a friend. Being publishable to those surfaces is the whole game.
What operators use it for
- City tourist boards selling a pass direct alongside partner attractions.
- Attraction bundles sold through hotel and hostel partner links.
- Cruise-day passes promoted through port-area QR codes.
What you get
- One-tap checkout with Apple Pay and Google Pay.
- Tracked KLNKs for every tour with per-creator, per-campaign attribution.
- Two-way sync with Bokun, CaptainBook and TicketingHub.
- A 3% fee on the Founding plan.
Frequently asked
Why do bundled products suffer most from commission?
Because the margin is already split with every attraction inside the bundle. There is far less headroom than on a single-operator product.
Can passes be sold to arriving visitors on the day?
Yes. A QR link at a port, station or hotel desk lets arrivals buy on their own phone without a counter or a queue.
Operators in this category
Crister NæssHead of Visit Voss, Visit Voss, NorwayFor us, Tourpublish is much more than a platform. It is part of the digital infrastructure a modern DMO needs to build around the destination, connecting businesses, content, data and distribution in a way that creates more collaboration and less friction. The destination of the future needs to be easy to discover, understand and book, whether the customer journey starts with Google, social media, an AI assistant or one of our partners. Tourpublish helps us mobilize the entire destination, turn authentic local content into shared value, and create a stronger foundation for data-driven marketing and seamless booking across businesses. That is where we see the role of the DMO evolving: not controlling every customer touchpoint, but building the infrastructure that makes the whole destination more connected, visible and bookable.
Pilot underway to onboard 40+ operators across the Voss region
Start selling city cards and passes direct
Import your inventory, share a KLNK, and stop paying a quarter of every ticket on bookings you could win yourself.
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