Latvia
Direct booking software for tour operators in Riga
Riga has the largest Art Nouveau collection in Europe and a rapidly growing food and craft scene, but its experience market is far less saturated than its Baltic neighbours.
Who is booking tours in Riga
European city-breakers, group trips, and a growing number of remote workers and repeat regional visitors.
How the Riga season runs
May to September carries the year, with a strong Christmas market period and a very quiet February.
The marketplace problem in Riga
With fewer operators, marketplace listings deliver less incremental demand than they do in a saturated city, while charging the same rate.
Why owned distribution wins here
In an under-saturated market, being the operator travellers can find and book directly is a genuine structural advantage rather than a marginal gain.
What Tourpublish does for Riga operators
- 3-tap mobile checkout with Apple Pay and Google Pay.
- Tracked KLNKs on every tour so you know which creator, campaign or channel drove a booking.
- Direct integration with Bokun, CaptainBook and TicketingHub so your existing inventory syncs in minutes.
- A 3% fee on the Founding plan, against a quarter to a third on the big marketplaces.
Frequently asked
Do marketplaces add much in a smaller market?
Less than operators expect. Where the listing pool is small, much of the demand they claim to create would have found you anyway.
What is the strongest product here?
Architecture, food and craft experiences with a specific point of view. Generic city tours have little to differentiate them.
Operators in Riga
Crister NæssHead of Visit Voss, Visit Voss, NorwayFor us, Tourpublish is much more than a platform. It is part of the digital infrastructure a modern DMO needs to build around the destination, connecting businesses, content, data and distribution in a way that creates more collaboration and less friction. The destination of the future needs to be easy to discover, understand and book, whether the customer journey starts with Google, social media, an AI assistant or one of our partners. Tourpublish helps us mobilize the entire destination, turn authentic local content into shared value, and create a stronger foundation for data-driven marketing and seamless booking across businesses. That is where we see the role of the DMO evolving: not controlling every customer touchpoint, but building the infrastructure that makes the whole destination more connected, visible and bookable.
Pilot underway to onboard 40+ operators across the Voss region
Start selling direct in Riga
Import your tours, share a KLNK, and start seeing where every booking came from.
Get startedBest-fit categories in Riga
- Walking tours booking softwareWalking tours are the most weather-sensitive high-volume category. Shoulder months swing hard on forecast, so same-week promotion beats long-lead campaigns.
- Food tours booking softwareFood tours run year round in most cities, with a dip in deep winter and a spike around long weekends and food festivals. Evening departures fill fastest.
- Photography tours booking softwareFollows light and weddings. Golden-hour slots sell first, and proposal or honeymoon demand peaks in late spring and early autumn.
- Cooking classes booking softwareCounter-cyclical to outdoor categories. Winter and rainy days are peak, and December gift-voucher demand is a real second season.
Other markets
- Tour operators in LisbonLisbon barely has an off season now. March to October is peak, but Christmas markets and mild winters keep walking and food tours running all year.
- Tour operators in PortoHarvest in September and October is the sharpest peak, and it sells out earlier each year. Winter port-cellar demand keeps the calendar alive.
- Tour operators in BarcelonaCongress and trade-fair weeks create midweek demand spikes that leisure-focused operators consistently under-price and under-sell.
- Tour operators in MadridAugust empties the city and September refills it. Spring and autumn are the true peaks, with a strong Christmas period.