Compare . Tourpublish and Bilberry
Tourpublish and Bilberry.
Bilberry is a booking engine with deep roots in the Nordic activity market, strong on website conversion and operational workflow. Tourpublish does not compete with that. It is the publishing layer above, taking the same inventory Bilberry manages and making it shareable and trackable everywhere travellers actually decide.
Tourpublish is not a reservation platform. Bilberry is the system of record below, and Tourpublish is the publishing layer above it. The two complement each other, and most operators run both.
| Feature | Tourpublish | Bilberry |
|---|---|---|
| Primary purpose | Publishing and attribution | Booking engine and operations |
| Website conversion | Shareable pages and links | Embedded booking flow |
| Social and chat distribution | Native | Added by the Tourpublish layer |
| Creator commissions | Built in | Handled by the Tourpublish layer |
| Fee on direct bookings | 3% on the Founding plan | Platform pricing |
| Two-way sync | Yes, with Bilberry | Own inventory |
| Best for | Winning bookings off your site | Running the operation |
The verdict
Keep Bilberry running your operation and your website checkout; that is what it is built for. Add Tourpublish above it when you want the same products in front of social audiences, chat groups, partners and AI assistants, with attribution you can act on.
Frequently asked
Does Tourpublish replace my booking engine?
No. Tourpublish is not a reservation platform. Your booking engine remains the system of record, and Tourpublish is the publishing layer on top of it.
Is this useful for a seasonal Nordic operator?
Particularly so. Short seasons make margin per seat the main lever, and a low fee on direct bookings is the fastest way to move it.
How long does connecting take?
Minutes. Inventory imports automatically and availability stays live from then on.
Already using Bilberry? Connect it to Tourpublish.
Two-way sync means your inventory, availability, and bookings stay aligned. Set up takes minutes.
See the Bilberry integrationStart selling direct with Tourpublish.
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Read next
- How to Reduce OTA Commission (Without Losing Volume)A practical playbook to cut OTA fees, protect margin, and shift volume to direct without breaking distribution.
- Increase Direct Bookings for Tour Operators (2026 Guide)How tour operators can increase direct bookings, improve conversions, and reduce OTA commission with a channel they own.