--- title: "Private guides booking software for operators" description: "Booking software built for private guides operators. Mobile checkout, tracked KLNKs, creator attribution and a 3% fee on the Founding plan." canonical: https://tourpublish.com/software/private-guides content_type: page publisher: Tourpublish SIA --- > Booking software built for private guides operators. Mobile checkout, tracked KLNKs, creator attribution and a 3% fee on the Founding plan. Tourpublish is the publishing layer above your reservation system, not a reservation platform. Every tour operator should be able to publish everywhere from one place. ## Who books private guides Families, small private groups, corporate visitors and luxury travellers, usually with a longer lead time and a specific brief. ## How the season runs Steadier than group categories, with corporate and family demand smoothing the calendar. Repeat and referral bookings are a large share of the year. ## The marketplace problem for private guides A percentage fee on a 400 EUR private day is enormous, and the marketplace still cannot convey why this particular guide is worth booking. ## Why Tourpublish fits this category Reputation and referral drive this category. A personal link that a past client can forward to a friend is a better sales channel than any listing page. ## What operators use it for - Licensed city guides sending a personal link to concierge partners. - Specialist art and history guides selling to a returning client base. - Corporate visit programmes booked through a single shared link. ## What you get - One-tap checkout with Apple Pay and Google Pay. - Tracked KLNKs for every tour with per-creator, per-campaign attribution. - Two-way sync with Bokun, CaptainBook and TicketingHub. - A 3% fee on the Founding plan. ## Frequently asked ### I sell mostly by referral. What does a platform add? It removes the admin. Referrals can book and pay themselves instead of exchanging a chain of emails about availability and deposits. ### Can I quote custom itineraries? Yes. Set up your standard private products for instant booking and keep bespoke briefs as an enquiry, so simple jobs never need a conversation. ## Operators in this category [Image: Crister Næss] Crister Næss Head of Visit Voss, Visit Voss, Norway > For us, Tourpublish is much more than a platform. It is part of the digital infrastructure a modern DMO needs to build around the destination, connecting businesses, content, data and distribution in a way that creates more collaboration and less friction. The destination of the future needs to be easy to discover, understand and book, whether the customer journey starts with Google, social media, an AI assistant or one of our partners. Tourpublish helps us mobilize the entire destination, turn authentic local content into shared value, and create a stronger foundation for data-driven marketing and seamless booking across businesses. That is where we see the role of the DMO evolving: not controlling every customer touchpoint, but building the infrastructure that makes the whole destination more connected, visible and bookable. Pilot underway to onboard 40+ operators across the Voss region ## Start selling private guides direct Import your inventory, share a KLNK, and stop paying a quarter of every ticket on bookings you could win yourself. [Get started](https://app.tourpublish.com/signup) ## Where to sell private guides - [Sell private guides on WhatsApp Private guiding is sold through referral and conversation, and almost every one of those conversations now happens in a chat app.](https://tourpublish.com/sell/private-guides-on-whatsapp) ## Cities where private guides perform - [Tour operators in Milan Fashion and design weeks create the strongest demand of the year. Summer weekends empty out as the city heads to the lakes and coast.](https://tourpublish.com/tour-operators/milan) - [Tour operators in Krakow April to October is intense, with school-group demand concentrated in spring and autumn and a strong Christmas market period.](https://tourpublish.com/tour-operators/krakow) - [Tour operators in Warsaw Steadier through the year than Krakow, with a business-driven midweek pattern and a leisure peak from May to September.](https://tourpublish.com/tour-operators/warsaw) - [Tour operators in Vienna Spring and autumn are the cultural peaks, with the ball season in winter and a distinct Christmas market run through December.](https://tourpublish.com/tour-operators/vienna) ## Other categories - [Food tours booking software Food tours run year round in most cities, with a dip in deep winter and a spike around long weekends and food festivals. Evening departures fill fastest.](https://tourpublish.com/software/food-tours) - [Walking tours booking software Walking tours are the most weather-sensitive high-volume category. Shoulder months swing hard on forecast, so same-week promotion beats long-lead campaigns.](https://tourpublish.com/software/walking-tours) - [E-bike tours booking software Strongly seasonal outside the Mediterranean, with a April to October core. Fleet size caps supply, so the goal is a higher-margin seat, not more seats.](https://tourpublish.com/software/e-bike-tours) - [Boat tours booking software Tight summer peak with weather cancellations built in. Rebooking flexibility matters more here than in any land-based category.](https://tourpublish.com/software/boat-tours) - [Day tours booking software Longer lead times than any other category, often two to six weeks. That makes day tours the best fit for search and long-form content rather than same-week social.](https://tourpublish.com/software/day-tours) ## Next steps - [Pricing and the Founding plan 3% on the Founding plan against 6% standard, with no monthly fee either way.](https://tourpublish.com/pricing) - [Founding Operator offer A one-time contribution that locks the 3% fee for the life of your account.](https://tourpublish.com/founding-operator) - [All integrations Connect the reservation system you already run and import your inventory.](https://tourpublish.com/integrations) ## Structured data ```json {"@context":"https://schema.org","@type":"Organization","name":"Tourpublish","url":"https://tourpublish.com","logo":"https://tourpublish.com/icon-512.png","sameAs":["https://www.linkedin.com/company/tourpublish","https://www.klnk.tv","https://klnk.to"]} ``` ```json {"@context":"https://schema.org","@type":"WebSite","name":"Tourpublish","url":"https://tourpublish.com"} ``` ```json {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://tourpublish.com/"},{"@type":"ListItem","position":2,"name":"Software","item":"https://tourpublish.com/software"},{"@type":"ListItem","position":3,"name":"Private guides","item":"https://tourpublish.com/software/private-guides"}]} ``` ```json {"@context":"https://schema.org","@type":"Service","@id":"https://tourpublish.com/software/private-guides#service","name":"Tourpublish booking software for private guides","description":"Booking software built for private guides operators. 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Set up your standard private products for instant booking and keep bespoke briefs as an enquiry, so simple jobs never need a conversation."}}]} ``` --- HTML version: https://tourpublish.com/software/private-guides Site guide for AI: https://tourpublish.com/llms.txt