---
title: "City cards and passes booking software for operators"
description: "Booking software built for city cards and passes operators. Mobile checkout, tracked KLNKs, creator attribution and a 3% fee on the Founding plan."
canonical: https://tourpublish.com/software/city-cards-passes
content_type: page
publisher: Tourpublish SIA
---

> Booking software built for city cards and passes operators. Mobile checkout, tracked KLNKs, creator attribution and a 3% fee on the Founding plan.

Tourpublish is the publishing layer above your reservation system, not a reservation platform. Every tour operator should be able to publish everywhere from one place.

## Who books city cards and passes

First-time visitors planning a two to four day city break, plus cruise and coach passengers buying on arrival.

## How the season runs

Follows total city arrivals rather than product demand. Cruise calendars and school holidays are the sharpest signals.

## The marketplace problem for city cards and passes

The margin on a bundled pass is already shared with every included attraction. A further quarter to a third off the top leaves very little behind.

## Why Tourpublish fits this category

Passes are bought at the planning moment, which increasingly happens inside an AI assistant or a chat with a friend. Being publishable to those surfaces is the whole game.

## What operators use it for

- City tourist boards selling a pass direct alongside partner attractions.

- Attraction bundles sold through hotel and hostel partner links.

- Cruise-day passes promoted through port-area QR codes.

## What you get

- One-tap checkout with Apple Pay and Google Pay.

- Tracked KLNKs for every tour with per-creator, per-campaign attribution.

- Two-way sync with Bokun, CaptainBook and TicketingHub.

- A 3% fee on the Founding plan.

## Frequently asked

### Why do bundled products suffer most from commission?

Because the margin is already split with every attraction inside the bundle. There is far less headroom than on a single-operator product.

### Can passes be sold to arriving visitors on the day?

Yes. A QR link at a port, station or hotel desk lets arrivals buy on their own phone without a counter or a queue.

## Operators in this category

[Image: Crister Næss]

Crister Næss

Head of Visit Voss, Visit Voss, Norway

> For us, Tourpublish is much more than a platform. It is part of the digital infrastructure a modern DMO needs to build around the destination, connecting businesses, content, data and distribution in a way that creates more collaboration and less friction.

The destination of the future needs to be easy to discover, understand and book, whether the customer journey starts with Google, social media, an AI assistant or one of our partners. Tourpublish helps us mobilize the entire destination, turn authentic local content into shared value, and create a stronger foundation for data-driven marketing and seamless booking across businesses.

That is where we see the role of the DMO evolving: not controlling every customer touchpoint, but building the infrastructure that makes the whole destination more connected, visible and bookable.

Pilot underway to onboard 40+ operators across the Voss region

## Start selling city cards and passes direct

Import your inventory, share a KLNK, and stop paying a quarter of every ticket on bookings you could win yourself.
[Get started](https://app.tourpublish.com/signup)

## Other categories

- [Food tours booking software Food tours run year round in most cities, with a dip in deep winter and a spike around long weekends and food festivals. Evening departures fill fastest.](https://tourpublish.com/software/food-tours)

- [Walking tours booking software Walking tours are the most weather-sensitive high-volume category. Shoulder months swing hard on forecast, so same-week promotion beats long-lead campaigns.](https://tourpublish.com/software/walking-tours)

- [E-bike tours booking software Strongly seasonal outside the Mediterranean, with a April to October core. Fleet size caps supply, so the goal is a higher-margin seat, not more seats.](https://tourpublish.com/software/e-bike-tours)

- [Boat tours booking software Tight summer peak with weather cancellations built in. Rebooking flexibility matters more here than in any land-based category.](https://tourpublish.com/software/boat-tours)

- [Day tours booking software Longer lead times than any other category, often two to six weeks. That makes day tours the best fit for search and long-form content rather than same-week social.](https://tourpublish.com/software/day-tours)

## Next steps

- [Pricing and the Founding plan 3% on the Founding plan against 6% standard, with no monthly fee either way.](https://tourpublish.com/pricing)

- [Founding Operator offer A one-time contribution that locks the 3% fee for the life of your account.](https://tourpublish.com/founding-operator)

- [All integrations Connect the reservation system you already run and import your inventory.](https://tourpublish.com/integrations)

## Structured data

```json
{"@context":"https://schema.org","@type":"Organization","name":"Tourpublish","url":"https://tourpublish.com","logo":"https://tourpublish.com/icon-512.png","sameAs":["https://www.linkedin.com/company/tourpublish","https://www.klnk.tv","https://klnk.to"]}
```
```json
{"@context":"https://schema.org","@type":"WebSite","name":"Tourpublish","url":"https://tourpublish.com"}
```
```json
{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://tourpublish.com/"},{"@type":"ListItem","position":2,"name":"Software","item":"https://tourpublish.com/software"},{"@type":"ListItem","position":3,"name":"City cards and passes","item":"https://tourpublish.com/software/city-cards-passes"}]}
```
```json
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```
```json
{"@context":"https://schema.org","@type":"FAQPage","@id":"https://tourpublish.com/software/city-cards-passes#faq","mainEntity":[{"@type":"Question","name":"Why do bundled products suffer most from commission?","acceptedAnswer":{"@type":"Answer","text":"Because the margin is already split with every attraction inside the bundle. There is far less headroom than on a single-operator product."}},{"@type":"Question","name":"Can passes be sold to arriving visitors on the day?","acceptedAnswer":{"@type":"Answer","text":"Yes. A QR link at a port, station or hotel desk lets arrivals buy on their own phone without a counter or a queue."}}]}
```

---
HTML version: https://tourpublish.com/software/city-cards-passes
Site guide for AI: https://tourpublish.com/llms.txt