---
title: "How to sell wine tours on Pinterest"
description: "A practical guide for operators selling wine tours on Pinterest: the format that works, the buying moment, the play to run and the mistake to avoid."
canonical: https://tourpublish.com/sell/wine-tours-on-pinterest
content_type: page
publisher: Tourpublish SIA
---

> A practical guide for operators selling wine tours on Pinterest: the format that works, the buying moment, the play to run and the mistake to avoid.

Tourpublish is the publishing layer above your reservation system, not a reservation platform. Every tour operator should be able to publish everywhere from one place.

## What Pinterest rewards

Tall, clear images with readable text and a specific destination. Boards organised by trip type, not by your product catalogue.

## When people buy here

Long lead. People pin months before they book, so the value shows up in the season after the one you published in.

## The play

- Create boards by region and trip type rather than by product.

- Use tall images with the region name legible in the image itself.

- Link to a durable regional page, not a dated departure.

- Expect results in the following season, and measure accordingly.

## What your setup needs

- Stable URLs, because pins outlive campaigns.

- Pages that still make sense a year later.

- Attribution that survives a long gap between save and booking.

## The mistake to avoid

Judging performance after a month. This channel compounds over a year or more.

## Why wine tours in particular

OTA fees on premium wine experiences quickly consume the operator's margin, especially where a winery buy-in is already baked into the ticket.

## Set it up

The step-by-step guide to connecting Pinterest to your Tourpublish inventory.
[Connect Pinterest](https://tourpublish.com/resources/connect/pinterest)

## Make every link trackable

Tourpublish turns each tour into a KLNK you can share on Pinterest, with live availability, mobile checkout and attribution on every booking.
[Get started](https://app.tourpublish.com/signup)

## Connect Pinterest

- [How to connect Pinterest to Tourpublish Step by step setup so your inventory publishes to Pinterest.](https://tourpublish.com/resources/connect/pinterest)

## More on wine tours

- [Wine tours booking software Harvest months drive the sharpest spike of any category. Pre-booking for harvest tours often opens months ahead, which rewards an owned channel with an email list.](https://tourpublish.com/software/wine-tours)

- [Sell wine tours on Instagram Wine has a specialist, high-intent audience that follows dedicated accounts rather than general travel content, and those accounts convert far above their follower count.](https://tourpublish.com/sell/wine-tours-on-instagram)

## Other categories on Pinterest

- [Sell day tours on Pinterest Day trips are the classic itinerary-planning purchase, and itineraries are what people build on Pinterest months ahead.](https://tourpublish.com/sell/day-tours-on-pinterest)

- [Sell cooking classes on Pinterest Recipes and cooking content have the longest save life on Pinterest of anything in travel, and a class is the in-person version of a saved recipe.](https://tourpublish.com/sell/cooking-classes-on-pinterest)

## Next steps

- [Pricing and the Founding plan 3% on the Founding plan against 6% standard, with no monthly fee either way.](https://tourpublish.com/pricing)

- [Founding Operator offer A one-time contribution that locks the 3% fee for the life of your account.](https://tourpublish.com/founding-operator)

- [All integrations Connect the reservation system you already run and import your inventory.](https://tourpublish.com/integrations)

## Structured data

```json
{"@context":"https://schema.org","@type":"Organization","name":"Tourpublish","url":"https://tourpublish.com","logo":"https://tourpublish.com/icon-512.png","sameAs":["https://www.linkedin.com/company/tourpublish","https://www.klnk.tv","https://klnk.to"]}
```
```json
{"@context":"https://schema.org","@type":"WebSite","name":"Tourpublish","url":"https://tourpublish.com"}
```
```json
{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://tourpublish.com/"},{"@type":"ListItem","position":2,"name":"Sell","item":"https://tourpublish.com/sell"},{"@type":"ListItem","position":3,"name":"Wine tours on Pinterest","item":"https://tourpublish.com/sell/wine-tours-on-pinterest"}]}
```
```json
{"@context":"https://schema.org","@type":"Service","@id":"https://tourpublish.com/sell/wine-tours-on-pinterest#service","name":"How to sell wine tours on Pinterest","description":"A practical guide for operators selling wine tours on Pinterest: the format that works, the buying moment, the play to run and the mistake to avoid.","serviceType":"Selling wine tours on Pinterest","url":"https://tourpublish.com/sell/wine-tours-on-pinterest","provider":{"@type":"Organization","name":"Tourpublish","url":"https://tourpublish.com","logo":"https://tourpublish.com/icon-512.png"}}
```

---
HTML version: https://tourpublish.com/sell/wine-tours-on-pinterest
Site guide for AI: https://tourpublish.com/llms.txt