---
title: "Tourpublish vs GetYourGuide: Direct Booking vs Marketplace"
description: "GetYourGuide is a marketplace that sells your tours for a commission. Tourpublish is a channel you own. Compare reach, cost, guest data and control."
canonical: https://tourpublish.com/compare/tourpublish-vs-getyourguide
content_type: comparison
publisher: Tourpublish SIA
---

> GetYourGuide is a marketplace that sells your tours for a commission. Tourpublish is a channel you own. Compare reach, cost, guest data and control.

Tourpublish is the publishing layer above your reservation system, not a reservation platform. Every tour operator should be able to publish everywhere from one place.

Compare . Tourpublish vs GetYourGuide

# Tourpublish vs GetYourGuide.

This is a genuine comparison rather than a partnership. A marketplace brings demand you did not create and charges a percentage for it. A direct channel costs far less per booking but only reaches people you can reach. Most operators need both, and the real question is the ratio between them.

| Feature | Tourpublish | GetYourGuide |
| --- | --- | --- |
| Who creates the demand | You and your partners | The marketplace |
| Typical cost per booking | 3% on the Founding plan | Commission of roughly a quarter to a third |
| Guest data | Yours | Held by the marketplace |
| Repeat and referral | You can market to past guests | Limited |
| Pricing control | Full | Subject to platform rules |
| Ranking risk | None | Visibility depends on the algorithm |
| Reach to new travellers | Grows with your channels | Large and immediate |

## The verdict

Keep the marketplace for reach you cannot generate yourself. Move the bookings you already earned, through your own content, creators, past guests and partners, onto a channel where you keep the guest and the margin. Shifting even a quarter of your volume changes the year.

## Frequently asked

### Should I leave the marketplace entirely?

Almost never, and we would not advise it. The goal is to stop paying marketplace rates on bookings your own audience already delivered.

### Will listing rank suffer if I sell direct?

Selling through your own channels does not affect your listing. Check your own agreement for any rate parity terms before changing prices.

### How much volume can realistically move?

It depends on your audience size and how visible you are on social and search. Operators with an engaged following move the most.

## Start selling direct with Tourpublish.

[Get started](https://app.tourpublish.com/signup)

## Other comparisons

- [Tourpublish vs Bokun Bokun is a reservation system. Tourpublish is the publishing layer above it. Here is how the two complement each other.](https://tourpublish.com/compare/tourpublish-vs-bokun)

- [Tourpublish vs CaptainBook CaptainBook is a reservation system. Tourpublish is the publishing and attribution layer above it. See how the two complement each other.](https://tourpublish.com/compare/tourpublish-vs-captainbook)

- [Tourpublish vs TicketingHub TicketingHub handles ticketing and reservations. Tourpublish is the publishing layer above it. See how the two complement each other.](https://tourpublish.com/compare/tourpublish-vs-ticketinghub)

- [Tourpublish vs Bilberry Bilberry is a booking engine popular with Nordic operators. Tourpublish is the publishing layer above it. See how the two complement each other.](https://tourpublish.com/compare/tourpublish-vs-bilberry)

- [Tourpublish vs Visit Group Visit Group builds destination and booking infrastructure. Tourpublish is the publishing layer that puts that inventory in front of travellers.](https://tourpublish.com/compare/tourpublish-vs-visitgroup)

## Read next

- [How to Reduce OTA Commission (Without Losing Volume) A practical playbook to cut OTA fees, protect margin, and shift volume to direct without breaking distribution.](https://tourpublish.com/blog/reduce-ota-commission)

- [Increase Direct Bookings for Tour Operators (2026 Guide) How tour operators can increase direct bookings, improve conversions, and reduce OTA commission with a channel they own.](https://tourpublish.com/blog/increase-direct-bookings)

## Next steps

- [Pricing and the Founding plan 3% on the Founding plan against 6% standard, with no monthly fee either way.](https://tourpublish.com/pricing)

- [Founding Operator offer A one-time contribution that locks the 3% fee for the life of your account.](https://tourpublish.com/founding-operator)

- [All integrations Connect the reservation system you already run and import your inventory.](https://tourpublish.com/integrations)

## Structured data

```json
{"@context":"https://schema.org","@type":"Organization","name":"Tourpublish","url":"https://tourpublish.com","logo":"https://tourpublish.com/icon-512.png","sameAs":["https://www.linkedin.com/company/tourpublish","https://www.klnk.tv","https://klnk.to"]}
```
```json
{"@context":"https://schema.org","@type":"WebSite","name":"Tourpublish","url":"https://tourpublish.com"}
```
```json
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```
```json
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```

---
HTML version: https://tourpublish.com/compare/tourpublish-vs-getyourguide
Site guide for AI: https://tourpublish.com/llms.txt