---
title: "Tourpublish and Bilberry: How They Work Together"
description: "Bilberry is a booking engine popular with Nordic operators. Tourpublish is the publishing layer above it. See how the two complement each other."
canonical: https://tourpublish.com/compare/tourpublish-vs-bilberry
content_type: comparison
publisher: Tourpublish SIA
---

> Bilberry is a booking engine popular with Nordic operators. Tourpublish is the publishing layer above it. See how the two complement each other.

Tourpublish is the publishing layer above your reservation system, not a reservation platform. Every tour operator should be able to publish everywhere from one place.

Compare . Tourpublish and Bilberry

# Tourpublish and Bilberry.

Bilberry is a booking engine with deep roots in the Nordic activity market, strong on website conversion and operational workflow. Tourpublish does not compete with that. It is the publishing layer above, taking the same inventory Bilberry manages and making it shareable and trackable everywhere travellers actually decide.

Tourpublish is not a reservation platform. Bilberry is the system of record below, and Tourpublish is the publishing layer above it. The two complement each other, and most operators run both.

| Feature | Tourpublish | Bilberry |
| --- | --- | --- |
| Primary purpose | Publishing and attribution | Booking engine and operations |
| Website conversion | Shareable pages and links | Embedded booking flow |
| Social and chat distribution | Native | Added by the Tourpublish layer |
| Creator commissions | Built in | Handled by the Tourpublish layer |
| Fee on direct bookings | 3% on the Founding plan | Platform pricing |
| Two-way sync | Yes, with Bilberry | Own inventory |
| Best for | Winning bookings off your site | Running the operation |

## The verdict

Keep Bilberry running your operation and your website checkout; that is what it is built for. Add Tourpublish above it when you want the same products in front of social audiences, chat groups, partners and AI assistants, with attribution you can act on.

## Frequently asked

### Does Tourpublish replace my booking engine?

No. Tourpublish is not a reservation platform. Your booking engine remains the system of record, and Tourpublish is the publishing layer on top of it.

### Is this useful for a seasonal Nordic operator?

Particularly so. Short seasons make margin per seat the main lever, and a low fee on direct bookings is the fastest way to move it.

### How long does connecting take?

Minutes. Inventory imports automatically and availability stays live from then on.

## Already using Bilberry? Connect it to Tourpublish.

Two-way sync means your inventory, availability, and bookings stay aligned. Set up takes minutes.
[See the Bilberry integration](https://tourpublish.com/integrations/bilberry)

## Start selling direct with Tourpublish.

[Get started](https://app.tourpublish.com/signup)

## Other comparisons

- [Tourpublish vs Bokun Bokun is a reservation system. Tourpublish is the publishing layer above it. Here is how the two complement each other.](https://tourpublish.com/compare/tourpublish-vs-bokun)

- [Tourpublish vs CaptainBook CaptainBook is a reservation system. Tourpublish is the publishing and attribution layer above it. See how the two complement each other.](https://tourpublish.com/compare/tourpublish-vs-captainbook)

- [Tourpublish vs TicketingHub TicketingHub handles ticketing and reservations. Tourpublish is the publishing layer above it. See how the two complement each other.](https://tourpublish.com/compare/tourpublish-vs-ticketinghub)

- [Tourpublish vs Visit Group Visit Group builds destination and booking infrastructure. Tourpublish is the publishing layer that puts that inventory in front of travellers.](https://tourpublish.com/compare/tourpublish-vs-visitgroup)

- [Tourpublish vs Rezdy Rezdy is a reservation system with a strong reseller network. Tourpublish is the publishing layer above it. See how the two complement each other.](https://tourpublish.com/compare/tourpublish-vs-rezdy)

## Read next

- [How to Reduce OTA Commission (Without Losing Volume) A practical playbook to cut OTA fees, protect margin, and shift volume to direct without breaking distribution.](https://tourpublish.com/blog/reduce-ota-commission)

- [Increase Direct Bookings for Tour Operators (2026 Guide) How tour operators can increase direct bookings, improve conversions, and reduce OTA commission with a channel they own.](https://tourpublish.com/blog/increase-direct-bookings)

## Next steps

- [Pricing and the Founding plan 3% on the Founding plan against 6% standard, with no monthly fee either way.](https://tourpublish.com/pricing)

- [Founding Operator offer A one-time contribution that locks the 3% fee for the life of your account.](https://tourpublish.com/founding-operator)

- [All integrations Connect the reservation system you already run and import your inventory.](https://tourpublish.com/integrations)

## Structured data

```json
{"@context":"https://schema.org","@type":"Organization","name":"Tourpublish","url":"https://tourpublish.com","logo":"https://tourpublish.com/icon-512.png","sameAs":["https://www.linkedin.com/company/tourpublish","https://www.klnk.tv","https://klnk.to"]}
```
```json
{"@context":"https://schema.org","@type":"WebSite","name":"Tourpublish","url":"https://tourpublish.com"}
```
```json
{"@context":"https://schema.org","@type":"FAQPage","@id":"https://tourpublish.com/compare/tourpublish-vs-bilberry#faq","mainEntity":[{"@type":"Question","name":"Does Tourpublish replace my booking engine?","acceptedAnswer":{"@type":"Answer","text":"No. Tourpublish is not a reservation platform. Your booking engine remains the system of record, and Tourpublish is the publishing layer on top of it."}},{"@type":"Question","name":"Is this useful for a seasonal Nordic operator?","acceptedAnswer":{"@type":"Answer","text":"Particularly so. Short seasons make margin per seat the main lever, and a low fee on direct bookings is the fastest way to move it."}},{"@type":"Question","name":"How long does connecting take?","acceptedAnswer":{"@type":"Answer","text":"Minutes. Inventory imports automatically and availability stays live from then on."}}]}
```
```json
{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://tourpublish.com/"},{"@type":"ListItem","position":2,"name":"Compare","item":"https://tourpublish.com/compare"},{"@type":"ListItem","position":3,"name":"Bilberry","item":"https://tourpublish.com/compare/tourpublish-vs-bilberry"}]}
```

---
HTML version: https://tourpublish.com/compare/tourpublish-vs-bilberry
Site guide for AI: https://tourpublish.com/llms.txt